Pooe Group Chairman Tebogo Pooe has expressed enthusiasm about the rapid expansion of Mnandi Braai, as the proudly South African food brand officially launched its newest outlet at Newtown Junction Mall in Johannesburg on Monday.
The opening represents another key milestone for the fast-growing restaurant chain, which already operates successful branches at President Boulevard Mall in Rustenburg and Westgate Mall in Roodepoort.
The latest store forms part of the company’s wider expansion strategy, driven by rising demand for its offerings across the country.
Speaking to Newsnote at the launch, Pooe said the decision to enter the Newtown market was influenced by both strong consumer demand and the area’s commercial potential.
“We decided to open a store in Newtown, Johannesburg, primarily to serve the market but also to penetrate the bulk that is largely available in this area,” he said.
Pooe added that the company is preparing to accelerate its growth trajectory, with plans to open three additional stores before the end of the year.
“We are going to open three more before the end of this year, around the same time or later in the year. We are going to be franchising this beautiful brand,” he said.
He further noted that expansion opportunities are being explored across Gauteng and the North West Province as the company works to strengthen its national footprint.
“We are looking at quite a number of opportunities in North West and Gauteng,” he said.
Pooe credited Mnandi Braai’s growing popularity to its distinctive flavours and homestyle meals, which he believes set it apart from competitors.
“It’s the food that your mom would cook for you,” he said.
“It’s homely, it’s hearty. We’ve got that unique Mnandi flavour that you can’t quite describe. The only way to understand it is to come and experience it.”
The opening drew strong interest from shoppers and food enthusiasts, with customers flocking to the restaurant within minutes of its doors opening.
The high turnout underscored the brand’s rising popularity and reinforced confidence in its continued expansion plans.
