Global brewing giant AB InBev has reported a 27% surge in sales of its non-alcoholic beer range during the third quarter of 2025, highlighting the rapid global shift toward health-conscious and moderate drinking habits.
The brewer — whose portfolio includes Castle Lite, Budweiser, and Corona — said its flagship no-alcohol brand, Corona Cero, led the growth, underscoring consumers’ growing preference for lighter, lower-calorie options.
Chief Executive Michel Doukeris said the company’s strategy of innovation and offering balanced choices has kept it resilient despite economic headwinds in some markets.
“Our business delivered continued growth, driven by the momentum of our megabrands and innovation in balanced choices and Beyond Beer,” Doukeris said.
While total beer sales volumes declined by 3.7%, largely due to weaker performance in China and unfavourable weather in Brazil, profits rose 3.3%, with overall revenue up 0.9%. Growth in premium and alcohol-free segments cushioned the slowdown.
Corona remained a standout performer, with sales outside Mexico rising 6.3%, while Michelob Ultra became the top-selling beer by volume in the United States. The company’s BEES Marketplace digital platform also grew by 66%, reaching nearly $1 billion in third-party sales.
AB InBev also announced a $6 billion share buyback programme and a €0.15 interim dividend for shareholders.
In South Africa, its subsidiary South African Breweries (SAB) reported rising demand for low- and no-alcohol beers, such as Castle Free, particularly among younger and health-conscious consumers.
Industry analysts say this reflects a broader “mindful drinking” movement as South Africans embrace wellness-oriented lifestyles and seek alternatives that balance social enjoyment with healthy living.
AB InBev said it remains optimistic for the rest of 2025, citing steady performance in key markets and growing interest in its Beyond Beer portfolio, which includes ready-to-drink beverages and low-sugar products.
