Reality TV star and entrepreneur, Kim Kardashian’s family will not be getting their gifts wrapped in typical paper this year.
The media personality has taken her creativity to the next level by using her shapewear and clothing brand’s SKIMS cotton fabric to wrap her Christmas presents.
She took to her Instagram page a video showing the gifts covered in white Skims fabric.
‘’When everyone opens it, I’m gonna take the fabric and reuse it on stuff that I make for my family.
“So, I thought it was a really fun, cool way to just have something that you can use over and over again,’’ said Kardashian.
The Kardashian’s are known for going big when celebrating the holiday, from décor, food, and themes.
She explained that the white cloth wrapping is for this year’s family theme “Winter Wonderland.”
Her shapewear and clothing brand has become one of the most successful on the market.
The 2019 co-founded brand was valued at $4 billion in July this year and according to Forbes it continues to be one of her biggest money-makers.
In an interview on the David Rubenstein show, she painted a picture of how much work goes into making the brand a success.
‘’I’m so hands-on and involved. To this day for Skims, I’m very specific on how things fit. I pick the fabrics, I come up with all the marketing’’, explained Kim.
Known for being a business head, some fans suspect that the new wrapping method could be a hint to an upcoming project.
