Durban’s positioning as a leading African tourism and events destination came into focus following the successful conclusion of Africa’s Travel Indaba 2026, hosted at the Durban International Convention Centre.
The three-day trade show attracted around 9,800 delegates, including more than 1,200 exhibitors from 22 African countries and 1,000 buyers from 44 international markets. Organisers say the turnout reinforces Durban’s growing reputation as a gateway for African tourism investment and global market access.
Unlike previous editions focused mainly on attendance growth, this year’s event placed stronger emphasis on Durban’s economic positioning, business tourism value, and long-term destination competitiveness.
South African Tourism’s Corne Koch noted that the strong participation reflects sustained global interest in Africa’s tourism offerings, while also boosting the host city’s hospitality and service economy through accommodation, transport, and business spending.
The event was officially opened by President Cyril Ramaphosa, who underscored the importance of tourism in driving economic growth and job creation across the continent.
Exhibitors reported increased interest in African travel packages, safari experiences, cultural tourism, and emerging destinations, with many securing new business partnerships during the expo. Buyers highlighted Africa’s expanding product diversity and improved competitiveness in the global travel sector.
The Inkosi Albert Luthuli International Convention Centre reaffirmed its long-term commitment to hosting the Indaba, following Durban’s successful five-year hosting agreement. The venue described the event as a key driver of economic development, collaboration, and tourism-led job creation.