More than 200 artists have signed a petition by the non-profit organisation, Artist Rights Alliance (ARA), to prevent Artificial Intelligence (AI) developers from infringing upon the rights of human artists.
The organization, which advocates for artists, believes that the use of artists’ music without permission dilutes royalty obligations.
‘’Working musicians are already struggling to make ends meet in the streaming world, and now they have the added burden of trying to compete with a deluge of AI-generated noise. The unethical use of generative AI to replace human artists will devalue the entire music ecosystem for artists and fans alike,” read ARA’s statement.
Celebrities including US rapper, Nicki Minaj, Billie Eilish, Camila Cabello, Sam Smith and record producer, Stevie Wonder are among artists who are supporting this movement, calling on technology companies and digital music platforms to cease the use of AI.
The continuous development of AI has been met with mixed reactions globally.
While it has the potential to help advance human creativity, ARA further expressed its concerns on the threats AI poses.
“Make no mistake, if used correctly AI can enable the development and growth of new and exciting experiences for music fans everywhere. Unfortunately, some platforms and developers are employing AI to sabotage creativity and undermine artists, songwriters, musicians, and rights holders,’’ added ARA.
Back in February this year, Universal Music Group removed its artists’ music from TikTok after a licensing agreement deadline was not met between the two parties.
The label removed songs from major artists like Drake and Taylor Swift, citing reasons including protection from the effects of AI and TikTok user safety among others.
Meanwhile, Mzansi proved ARA’s point true, that when this enormous technology is used properly, it can preserve legacy.
A notable instance being that of the family of late rapper, Riky Rick when they released an AI generated song ‘Stronger’ in his honour.
The song included his words from past social media posts and images. The South African government has also revealed its plans to maximize its potential in the AI space.
According to the Communications and Digital Technologies Minister, Mondli Gungubele, more opportunities must be created for young people who will use these skills to help develop the country, also emphasising on the significance of safe and ethical use of AI.
